Let it all hang out
After
the Les Brown event in the Pharr Event Center I felt something. I am going to give
credit to the Lord, Ona Brown, Terrance Leftridge and Chis’Mere Mallard.
Something about the way Ona puts together her father’s message caused my
breakthrough. I started thinking about all of the times in the boxing ring,
SEAL Training, being shot at in Panama, in sales and when had success in
business. Every single time I threw caution to the wind and let it all hang
out. Many times, looking back I didn’t use the perfect technique or strategy
but I overwhelmed the situation with intensity.
In
every case I spent a period of time learning or being taught my skill, I would
attempt to be as perfect as I could and I would fail. I would get tired of
failing and then I would pour my all into it with the most aggressive intensity
I had in me and with the skills I had developed it would prevail. It might not
have been the prettiest but it would be effective. In many cases I would just
overwhelm them.
As
I am writing this I am imagining Anthony Suggs Sr. reading this and laughing.
Volume and intensity can be very effective. Even God can’t steer a parked car
but you would be amazed at how good he is at maneuvering when you stand on the
gas.
In
sales I have said things to people that should have blown them out but they
ended up doing business with me and from that point on we were always on the
same page. It was the Navy SEAL way of laying out what was to be expected. It
is different than “The proper expectations”. That would mean giving them a
chance to make a choice. The choice sometimes is “Are you in or are you out?”
It doesn’t work for everyone but you will know in about a second if it does or
not.
I
remember when coach John Hunter the Navy Boxing coach, when I walked up to him
asking “Can I work out?” I meant “Could I hit the heavy bag” and he said “Who
do you want to spar?” I got excited and said “Can I use your gloves?” I went
six rounds with Sean Fletcher, Renaldo and Thorton and I held my own pretty
good. Their light weight has recently got out of the Navy and I filled his
slot. What is it they say “Luck is when opportunity and preparedness meet”? I
am thinking about Les Brown’s story of how he got on the radio.
When
I fought Anthony Suggs Sr., right after he won the number one slot in the 1988
Olympic Trials, knocking out Kennedy McKinney, the first punch he hit me with
sent me to my knees. I got back up and I had no other choice but to throw
caution to the wind and give Tony everything I had and that is what he got!
Tony, I hope you appreciate it?!
When
I got into sales, one of my first jobs as venture capital broker the manager
gave me a stack of leads and a script and said “There is a desk and a phone” I
looked at that phone like it was a warm cow pie. I didn’t want to touch it but I
thought “They can’t shoot me through the phone” I started smiling and dialing.
All I got paid was a $10.00 an hour draw on commission for the first three
months but then I talked to a guy who followed the script. He had $30,000 in
CDs that he wasn’t happy with the returns, I asked him if he and his wife made
joint investment decisions and he said “No!” That didn’t bother me, I didn’t
talk to my wife either. I wasn’t closing my own deals, Joel Topia the manager
did the follow up call. Joel had a voice and tone like Carlton the doorman. The
next day he came by my desk and dropped the client’s folder on it and said “He is
not interested” I thought there might have been a personality conflict so I
called the guy back.
I
asked “Did you have a problem with Joel?” He said “No” I asked him “What
Happened?” He said “My wife said I can’t” I said “Didn’t you tell me that you
make all of the investment decisions?” and he said “Yes” and replied “You lied
to me!” That got his attention and everyone in the office. I quoted him verbatim
what he said to me and he agreed that he did say those things and then I said “What
you need to do is move your zipper around to the front and do this deal” He
didn’t like that. Everyone in the office was shocked. I told them “What? He
lied to me. I am going to call him every day until he either changes his number
or commits” and I did.
After about two
weeks he put his wife on the phone and she explained to me that those CDs were
hers that her mother left her. I said “Oh I understand, this is venture
capital, it is not for the faint of heart. This is for a player, someone who is
looking to beef up their portfolio and they have enough where with all that if
they lose $10,000 it’s like sticking their finger in a glass of water and
taking it out but if this does as well as we think it is going to do it can
mean the difference of whether they are driving a motor or a motor coach in
their retirement. I tell you what, if you know someone like that and they
participate I will let you in for half a unit” She referred me to her boss, he
invested $30,000 and she did $5,000. That is when I learned to go for the
referrals. I closed 60% of all of the referrals given to me.
The company
changed projects and things slowed down and I started looking and I answered an
ad for a debt management consultant. It was group interview and they were
combining a mortgage refinance with debt management and consumer credit
counseling strategies and because of all of the books I had been reading for my
own personal finances I could understand what they were doing. They promised a
$50.00 bonus for every signed loan application and check for an appraisal that
I turned in and I needed $600.00 to pay my rent. My first commitment was from
this attorney who was very arrogant. He gave me the run around I went to his
house and he wanted me to give him all of the terms and interest rate. He was
about 6’ 6” tall and I just looked at him and told him as directly as I could “I
can’t give you the answers without pulling your credit, getting an appraisal
and going over your financials to see if you qualify” He went inside and after
a couple of minutes handed me his last three years tax returns, bank statements
and all of his bills. I told him I need a check for $350.00. He got the check
book and wrote me out a check.
He didn’t commit
to the financing but because I had gotten him to commit as far as giving me
what I was asking for, I was fearless. I turned in twelve applications that
month, paid my rent and ten of those loans funded. I made $7,500.00 in commission
that month and they made me the manager. You’ve got to be Hungry! Every single
time I have had a breakthrough was right at the point where I had to push back
and when I did the door opened.
Terrance Leftridge
told me that I needed to have Chis’Mere Mallard mentor me. Chis’Mere, I am ready!
#Unstoppable Ruben! Great testimony! Sometimes the #DoorToSuccess doesn't open easily. Sometimes You have to be #Hungry enough to #PushBack, #PunchBack and knock the Door Down!
ReplyDeleteTo you and I, both short, stocky men, Door can sometimes look like Mountains. But We are #Unstoppable and no door or mountain can STOP us!
Keep Moving Mountains! Keep Punching Back. Ruben, #KeepBeingUnstoppable!